November 14, 2007

Executing a Branded Customer Experience Strategy: Turning Customers into Advocates

Never have consumers had so much choice: choice of supplier, choice of channel, choice of products and services. Their loyalty is determined increasingly by the quality of the experience they receive.

The companies with the strongest differentiated experiences have turned their customers into advocates. Advocates who constantly refer their friends and colleagues to those businesses. Why? Because those companies have created a Branded Customer Experience that is consistent, intentional, differentiated, and valuable. They have managed the relationship to the point where customers can’t imagine wanting to do business with anyone else. How can you gain this unbeatable competitive advantage?

This presentation will explore how to implement a differentiated customer experience to dramatically increase your firm’s customer and employee loyalty, creating advocates for your brand.

In the words of Jeff Bezos at Amazon.com, “Customer experience is bigger than customer service.” In fact, Forum research found that 80% of customers who switched suppliers expressed satisfaction with their previous vendor. Gaining loyalty demands more. It requires no less than a complete focus on the people of your organization delivering your promise through every sales and service transaction every day. People make the difference to business results. Learn how to make the difference to your people.

Event Details

November 14, 2007
11:30 am - Networking & Registration
12:00 - 1:30 pm - Lunch & Program

Maggiano’s Little Italy
1201 Filbert Street
Philadelphia, PA 19107

$45 PAMA Members
$60 Non Members
$25 Students

Learn More and Register Today