November 14, 2007
Never have consumers had so much choice: choice of supplier, choice of channel, choice of products and services. Their loyalty is determined increasingly by the quality of the experience they receive.

Web 2.0 sure has become a buzz word in the marketing industry. But specialty technology consulting advertising agency (or whatever you’d like to call them) Molecular has delivered forward-thinking strategies that harness the new interactive tools and grow brands like Ernst & Young and Yankee Candles in the new media arena.

Anne Lac and Raphael Chun are two senior user experience architects with very different backgrounds that have led them both to the same place: helping clients and customers to develop a tailored, creative strategy and effective tactics for their brand in cyberspace.

Lac and Chun shared the many advances of the web, citing examples of social networking, with sites like Linked In for business contacts and Yelp.com for user generated referrals and content, as well as the proliferation of web video and virtual reality in Second Life. Marketers are always hoping to find the best way to integrate these emerging trends into plans and campaigns, and surely these presenters opened attendees’ minds to the variety and scope of all that is achievable in the online world.

Taking the user experience back into first life, PAMA is proud to welcome a consultant from Forum Corp to discuss creating branding customer experiences on November 14^th at Maggiano’s Italian Restaurant in Center City. This luncheon is sure to be an experience in itself, so don’t miss out!