Have you noticed our fresh new look? The Philadelphia Chapter of the American Marketing Association (PAMA) has launched a contemporary look that reflects the values of our organization. Lindsay Goldthwaite, member and graphic designer, created a fresh design that shows the professional yet fun “personality” of PAMA. The new design focuses on our theme of “making connections.” It is the goal of PAMA to help marketing professionals make connections with each other, make connections between industry trends and their own companies’ needs, and make connections with the surrounding community.

To make connections even easier, PAMA has also debuted a new website. We hope you agree that the site not only reflects a more contemporary personality, but offers our members a simpler way to connect with PAMA. Bookmark this site, or use the RSS feed to keep informed about marketing happenings in the Greater Delaware Valley. Best of all our key partners and sponsors will be highlighted so that you can have access to many of the resources you need.

Posted in Chapter News

November 14, 2007

Executing a Branded Customer Experience Strategy: Turning Customers into Advocates

Never have consumers had so much choice: choice of supplier, choice of channel, choice of products and services. Their loyalty is determined increasingly by the quality of the experience they receive.

The companies with the strongest differentiated experiences have turned their customers into advocates. Advocates who constantly refer their friends and colleagues to those businesses. Why? Because those companies have created a Branded Customer Experience that is consistent, intentional, differentiated, and valuable. They have managed the relationship to the point where customers can’t imagine wanting to do business with anyone else. How can you gain this unbeatable competitive advantage?

This presentation will explore how to implement a differentiated customer experience to dramatically increase your firm’s customer and employee loyalty, creating advocates for your brand.

In the words of Jeff Bezos at Amazon.com, “Customer experience is bigger than customer service.” In fact, Forum research found that 80% of customers who switched suppliers expressed satisfaction with their previous vendor. Gaining loyalty demands more. It requires no less than a complete focus on the people of your organization delivering your promise through every sales and service transaction every day. People make the difference to business results. Learn how to make the difference to your people.

Event Details

November 14, 2007
11:30 am - Networking & Registration
12:00 - 1:30 pm - Lunch & Program

Maggiano’s Little Italy
1201 Filbert Street
Philadelphia, PA 19107

$45 PAMA Members
$60 Non Members
$25 Students

Learn More and Register Today

Posted in Current Events