The scenic Whitemarsh Valley Country Club in Lafayette Hill was host to the Philadelphia chapter of the American Marketing Association’s re-inaugural event honoring eleven area professionals for their outstanding efforts in one of the most competitive industries in Philadelphia. Keynote speaker Senior Vice President of Marketing for Comcast Corporation, Marvin O. Davis, shared his own secrets for marketing success in the competitive and ever-changing cable television industry.

And just for a twist, cutting edge marketing organization The Gold Group facilitated the first-ever live voting option for the Xtreme Makeover award category. Guests selected from eight before-and-after submissions, displayed during the cocktail and networking hour. For the cost and effort of a simple text message, marketers sent in their selection for the best improvement via cell phone, awarding Comcast for their own “mobile marketing” efforts: the redesign of their cable installation vans.

Congratulations to the 2007 Marketer of the Year winners!

 

Marketer of the Year- Individual and Corporate
Individual: Renee T. Jones, Stratus Communications
Company: NetPlus Marketing, Inc.

 

Branding Corporate ID
Bosha Design, Inc., Rohm & Haas
New Product/Service Launch
Comcast, The Slowskys

 

Non-profit Awareness
Stratus Communications, The University of the Arts

 

Experiential Marketing
ING Direct, Chicago Cash Cow Launch Event

 

Small Budget
Iris Creative, Phoenix Management Systems

 

Interactive Award
EURO RSCG Life Chelsea, Protonix-Wyeth

 

Xtreme Makeover Award
Comcast

 

The Philadelphian Select Award
The Franklin Institute