Marketer of the Year
The crème de la crème… the MVP! We will recognize one person and one company as Marketer of the Year. These monarchs will be (1) a senior marketing executive and (2) a Philadelphia area-based company each with key contributions to the Greater Philadelphia Corporate Community. They are a role model for education, vision, leadership and decision making through their exceptional performance and outstanding accomplishments in the field of marketing.
Branding Corporate ID
Who are you anyway? Comprehensive corporate or community image campaign designed to alter, maintain or revitalize the subject’s identity amongst its employees, customers, partners and/or other public parties.
New Product/Service Launch
Three… Two… One…TAKE-OFF…oh and then there’s the landing of course! An integrated campaign that employed all necessary tools (PR, Media, Advertising, Direct Marketing, Internet, Other Electronic, Events, Training) to effectively deliver the launch of the product or service as well as hype the pre-launch and plan for the post-launch.
Non-profit Awareness
Each year non-profit companies rely more and more on their ability to raise awareness so they can continue to fund their efforts. This campaign will embody the soul of the organization, engage the audience and deliver the message clearly, concisely and effectively.
Experiential Marketing
This category of marketing has become one of the hottest buttons of our profession. It demands that those who talk the talk better be able to walk the walk. Show us how you took a brand and infused sight, sound, touch and smell and created a brand experience. You know exactly what we mean if you’re entering this category.
Small Budget
It’s not all about the bling bling in this category. Was your budget limited but not your success? Your marketing budget must be $50,000 or under for a product, service or corporate marketing effort (sponsorship dollars not included).
Interactive Award
Does your online marketing campaign have you wired in a 24/7/365 fashion? We want to know about it whether it’s Search Engine Optimization, Online Media Planning and Placement or Online Promotions and how your strategy produced results that make your competition seem like they are still marketing in the 80’s.
Xtreme Makeover Award
This People’s Choice category will be viewed and voted on at the Marketer Of The Year Award Event by YOU. This is a before and after category where you will see a transformation in a corporate identity collateral piece. The rules are that the new piece must completely replace the old and the medium has to remain the same. Each attendee gets one vote, the winner is announced at the event.
The Philadelphian Select Award
To be given to an individual that serves in position who has shown support and tenacity for the organizations that make up the Greater Philadelphia Business Community. This is a PAMA Board decision.
The PAMA Contributor Award
The category recognizes an individual who has gone above and beyond as a non-board member in volunteering their professionalism, network, time and tenacity to ensuring that the PAMA maintains its presence in the community. This is a PAMA Board decision.
Sponsorship Opportunities
If you are looking to reach mid to senior level marketers throughout the Delaware Valley, the Marketer of the Year event is a great way to get your name recognized. We offer all sponsorship levels and will work with your organization to get the most visibility possible. Download our sponsorship package to learn more.
In-kind Sponsorships – Interested parties who would like to provide in-kind support by donating services such as postage, mailing lists, media partnerships, presentation production, promotional gift bag items, or award production – contact Dawn Pelon at 610-585-7901 or MarketeroftheYear@amaphilly.org.