| June 10, 2008 | ||
| 11:30 am | to | 1:30 pm |
Join the Philadelphia Chapter of the American Marketing Association for Souper Marketing: Turning Challenges into Breakthrough Opportunities Within Business to Business Marketing. Presented by Dale Clemiss, Vice President Insights and Innovation for Campbell’s Foodservice North America, this event will review the following topics:
- Business to Consumer vs Business to Business - Where Are the Profit Pools?
- Who is the Customer?
- Why Traditional Marketing is Not Enough?
- Innovate or Die
- In the End, Winning is Similar
What You Will Learn?
- Differences and Unique Challenges Within Business to Business Marketing
- A Unique Approach to Innovation and Platform Building
- Ingredients To Winning
EVENT DETAILS
Tuesday, June 10th
11:30 - Networking & Registration
12:00 - 1:30 Lunch & Program
FEES Members: $45
Non-Members: $60
How to Register
1. Register online
2. Call the PAMA office at 610-642-0607
ABOUT THE SPEAKER
Dale Clemiss is Vice President Insights and Innovation for Campbell’s Foodservice North America based in Camden, NJ . During the past fourteen years with Campbell’s, he has held various positions including Vice President North America Marketing and Vice President, GM Campbell’s Foodservice Canada based out of Toronto. He has also benefited from short term Campbell’s business development assignments with Arnott’s Biscuits in Australia and Liebig Soup in France. Previously to Campbell Soup, he has gained extensive insight and experience within the Restaurant industry.