Calling All Marketing Leaders in the Greater Philadelphia Region

The Philadelphia AMA is looking for our region’s marketing leaders to join our CMO Roundtable, exclusive to senior marketing professionals, which will kick off this fall. The CMO Roundtable will bring members together to promote fresh thinking, develop new ideas, provide professional training and facilitate industry-wide networking.

The CMO Roundtable provides an opportunity for senior marketing professionals to ask tough questions and get advice on challenging situations. This forum is the only regional organization for CMOs and their peers to share and evaluate marketing solutions and exchange ideas.

Participation

If you are a senior marketing professional or know or work for one, please Traci Browne, VP of External Affairs at 215.635.3016 or externalaffairs@amaphilly.org

Sponsorship

If you are interested in sponsoring the CMO Roundtable please contact Traci Browne at the above address or phone number.

Posted in Chapter News & Events, Chapter News

Speaker: Abe Mezrich of Didit

From television to viral messaging, media channels are more diverse than ever before. And as consumers learn about your products and services across all media, they increasingly turn to a single channel to learn more about your business. That channel is search. But as channels increase, keeping control of your message—and out of the hands of your competitors, negative buzz, and brand diffusion—also gets harder. This talk will teach marketers to take control of their presence in the engines, and to turn search marketing into a key driver of multichannel success. Designed for everyone from C-levels looking to get more efficient cross-channel spend, to tacticians looking for better search strategies, this session will teach attendees how to:

• Understand how all channels impact searcher behavior

• Keep control of their brands in the search engines

• Use search to truly leverage their viral and social marketing

• Create multichannel-focused landing pages that drive deeper engagement and more conversions

• Be ready for the coming media convergence and much more.

EVENT DETAILS

Wednesday, September 24, 2008
11:00 - New Member Welcome & Orientation
11:30 - Networking & Registration
12:00 - 1:30 Lunch & Program

Maggiano’s Little Italy
205 Mall Blvd
King Of Prussia, PA 19406

Members: $45
Non-Members: $60
Students: $25

How to Register
1. Register online, CLICK HERE

2. Call the PAMA office at 215-477-1667

Posted in Chapter News & Events, Past Events, Current Events, Chapter News

The Philadelphia American Marketing Association Announces the Official Board Members for 2008-2009

Please join me in welcoming the board members and volunteers of The Philadelphia American Marketing Association for 2008-2009. This year we hope to build on the success of last years programming, which ended on a high note with the Marketer of the Year event, and continue to offer more value to our members. It is our goal to offer 2 events per month as well as increase our sponsorship participation. Additional sponsorship funding will allow us to offer additional member only perks (like free drinks). We would also like to announce a new member meet and greet prior to most of the events. We hope new members will take advantage of this opportunity to meet the speaker, get to know fellow board members, as well as network with other new members.

For the first time in Philadelphia, we would also like to announce the launch of a CMO roundtable. This special event will offer the executive marketing leaders of the Philadelphia area an opportunity to discuss issues in an intimate setting. In addition to adding this unique ongoing event to the calendar, we will also partner with SMEI for an event and start a pharmaceutical Special Interest Group (SIG).

We hope to hear from you about any suggestions you may have for the association.
I am looking forward to a great year and hope to see you at upcoming events!

Dawn Pelon, President

The Philadelphia American Marketing Association

Posted in Chapter News & Events, Chapter News

The Philadelphia American Marketing Association

Welcomes Team Creativity, Disney Style

The Disney Institute is bringing its renowned professional development program the “Team Creativity, Disney Style” to Philadelphia on September 25^th, 2008. A One-Day Workshop: This program will show you how the principles and management practices used at the Walt Disney World Resort foster a climate of creativity and “everyday innovation.”

This effective and interactive workshop is designed to help you:

• Discover how Disney defines team creativity as a critical success factor.
• Examine a model for effectively balancing relationships and results to maximize creative output.
• Experience the process of taking an idea from expression to implementation.
• Learn processes to help you implement new ideas and achieve measurable results.
• Identify criteria for analyzing the value of ideas.
• Contribute to making your organization adaptable, flexible, and innovative in ways that provide you with a competitive advantage.

PAMA members receive a discount of $50 off the standard fee by using this promotional code: AMAEMLE.

Additional group discounts are available. The program fee includes registration, program materials, continental breakfast, catered lunch, and two catered breaks.

For more information or to register: (877) 544-2384 or www.creativityPhilly.com.

Posted in Industry News & Events, Past Events, Current Events