Speaker: Abe Mezrich of Didit

From television to viral messaging, media channels are more diverse than ever before. And as consumers learn about your products and services across all media, they increasingly turn to a single channel to learn more about your business. That channel is search. But as channels increase, keeping control of your message—and out of the hands of your competitors, negative buzz, and brand diffusion—also gets harder. This talk will teach marketers to take control of their presence in the engines, and to turn search marketing into a key driver of multichannel success. Designed for everyone from C-levels looking to get more efficient cross-channel spend, to tacticians looking for better search strategies, this session will teach attendees how to:

• Understand how all channels impact searcher behavior

• Keep control of their brands in the search engines

• Use search to truly leverage their viral and social marketing

• Create multichannel-focused landing pages that drive deeper engagement and more conversions

• Be ready for the coming media convergence and much more.

EVENT DETAILS

Wednesday, September 24, 2008
11:00 - New Member Welcome & Orientation
11:30 - Networking & Registration
12:00 - 1:30 Lunch & Program

Maggiano’s Little Italy
205 Mall Blvd
King Of Prussia, PA 19406

Members: $45
Non-Members: $60
Students: $25

How to Register
1. Register online, CLICK HERE

2. Call the PAMA office at 215-477-1667