Event: Value Propositions that Hook Customers
Do you know how to communicate the value your company’s product or service in the language of your customers? Most organizations do not – leaving their customers to figure out for themselves if the offer is a match.
Among the many marketing challenges and choices that must be made to effectively communicate your company or product’s “story” is defining your value proposition. Register today.
- What value does your company or product deliver?
- To whom do you deliver it?
- How is your company’s value communicated?
The answers to all of the questions posed above are often couched in “me” language instead of “you” language. The result: a value proposition that is just a thinly disguised advertisement of your product or service. The core message is centered on “here is what we have to sell and here is why you need to buy it,” rather than a clear customer-focused statement that demonstrates your knowledge of your customer’s needs or experience, followed by a specific offer to help them address it.
This PAMA event with speaker Lisa Dennis, President of Knowledgence Associates, is designed to be highly interactive – bring your company’s or products value proposition with you to work on as part of an exercise.
You will learn how to:
1. Define what your customer’s objective is in their language
2. Frame your offer to address only their specific needs
3. Develop and deliver benefit statements that not only make you stand out from your competition, but will create action in the customer’s mind (like a lead or a sale)
To learn more about our speaker, Lisa Dennis, President of Knowledgence Associates, click here.
Event Details:
March 12, 2008
5:30 - 6:30 PM Networking & Cocktails
6:30 - 8:00 PM Program
Hilton on City Line Avenue
4200 City Avenue
Philadelphia, PA 19131
Members: $45
Non-Members: $60
Students: $30
