Make Connections with PAMA’s Free Good Morning Network Opportunity
As a member of the Membership Committee of the Philadelphia Chapter of the American Marketing Association (PAMA), I am excited about extending you an invitation to our Good Morning networking events for the fall.We are hosting this popular event at several locations to provide you with an opportunity to network with many other new and existing Philadelphia AMA members and with representatives from the PAMA Board of Directors.You will have an opportunity to meet marketing professionals, like yourself, from a wide variety of areas ranging from marketing research to advertising to product management to direct marketing.Please call 215-477-1667 or send an e-mail (pama@association-cba.org) to RSVP for this exciting opportunity!
Tuesday, November 18th
8:00am – 9:30am
Temple University City Center Campus, 6th floor lounge
1515 Market Street
Philadelphia, PA
Wednesday, November 19th
8:00am – 9:30am
Temple University Fort Washington
401 Commerce Drive, Suite 1000
Fort Washington, PA19034
Friday, November 21st
8:00am – 10:00am
Siemens Healthcare
51 Valley Stream Parkway
Malvern, PA19335
(610) 219-6300
Please RSVP to Juli Desjardins at juli.desjardins@siemens.comor (610) 219-4409 with your name, company and e-mail address.She will send you directions, parking and security information several days prior to the event.
Enthusiastically,
Michael F. Smith,
Membership Committee
Philadelphia Chapter American Marketing Association
As we bring 2008 to a close don’t miss this opportunity to make connections with Philadelphia’s top marketing professionals. The Philadelphia American Marketing Association (PAMA) is partnering with Greater Philadelphia Senior Executive Group (GPSEG) and Marketing Executives Networking Group (MENG) for a joint holiday social. As we look forward into 2009 decide how you can take your career to the next level by talking and networking with senior level marketers. Whether you are looking for that next career move, wanting to talk a little business or simply check out who’s who on the Philadelphia marketing scene…join us at SoleFood in the Lowes Philadelphia Hotel.
Now is the time to be “on your game”…Start with PAMA Networking opportunities!
December 15th, 5:30 p.m.-8:30 p.m.
SoleFood Restaurant
Lowes Philadelphia Hotel 1200 Market St.
Philadelphia, Pennsylvania 19107
There will be light food and free wine tasting provided with a cash bar.
THE PHILADELPHIA AMERICAN MARKETING ASSOCIATION WELCOMES
World-renowned speaker and author David Wanetick
Leadership Lessons from the World’s Most Successful Executives is not an event you want to miss.
Are you a leader in your organization?
Do you aspire to be one?
PAMA encourages you to invite your boss to this event.Bosses, invite those you think have the potential to lead some day.Seating is limited so sign up today.
The first 50 people to register for this event will receive a free copy of David’s latest book, internationally-acclaimed “The Power of IncreMental Advantage: How Incremental Improvements Produce Dramatically Disproportionate Results”
Learn what distinguishes the world’s most successful managers and business leaders from second place finishers. These differentiating characteristics and practices are incremental in nature but have a vastly disproportionate impact on executive performance.
Unlike other programs that simply emphasize the value of good leadership and smart business decisions, this seminar provides a wealth of historical examples that illustrate how the smallest of margins have radically changed corporation’s futures, earnings and market capitalizations.
Participants will walk away with specific actions to take that will enhance their careers and make them more effective business leaders.
Issues to be addressed include:
• Reinforcing your strengths / delegating your weaknesses
• Time management techniques
• Harnessing technology to manage time
• Effective decision making
• Formulating questions that lead to revealing insights
• Motivational techniques
• Handling setbacks
• Hiring for success
• Empowering your team
• The necessity of taking action even when in doubt
• The power of momentum
• The importance of persistence
• Maintaining confidence when confronted with difficulty
David Wanetick is a Managing Director at IncreMental Advantage, a research boutique based in Princeton, NJ. Representatives from more than 850 Fortune 1000 companies have participated in programs produced by IncreMental Advantage. David is the author of three books that have achieved worldwide acclaim, the most recent of which is The Power of Incremental Advantage: How Incremental Improvements Produce Dramatically Disproportionate Results. He has been a guest on CNBC, Bloomberg and CNNfn and has been quoted in the Wall Street Journal, Barrons, Investor’s Business Daily, Boards & Directors, and many other newspapers, blogs and magazines throughout the United States. He speaks about issues of Leadership, Strategic Planning, Financial Modeling, Negotiations, and IP Valuation before many organizations and corporations. He has lectured all over the United States, in Canada, Singapore, Kuwait, Malaysia, Hong Kong and Israel.
Sponsored by Pennsylvania General Store a retail and mail order company selling Pennsylvania-made foods and crafts, located in the historic Reading Terminal Market and on the web at www.pageneralstore.com
Join the Philadelphia Chapter during the AMA Fall Membership Campaign and check out the special incentives – ONLY for the duration of the campaign.
·$30 application fee waived (member and chapter fees still apply)
and
·$20 prepaid MasterCard.Alternatively, a $200 conference discount coupon for Mplanet 2009™
and
·Access to a members’ only webcast “Beyond Analog: Becoming Part of Today’s Digital Marketing World” is the members-only webcast featuring an expert panel versed in interactive marketing trends and best practices.
Who Can Attend?
As part of the registration process, new members are given the option to register for this event.Existing members can register for this website by going to http://www.marketingpower.com/memberwebcast
Webcast Details
Join us for a guest panel discussion from the presenters from the upcoming highly anticipated AMA event Mplanet™ - Navigating the New Marketsphere.How do you navigate the shifting digital marketing landscape?If you have just started or have already engaged in social media, virtual advertising and other interactive marketing technologies, this webcast will give you an understanding of the essentials every marketer should know when employing digital centered marketing strategies.Walk away with a clear plan of action and future-focused perspective you can take back to your organization.
Choose between two sessions:
Session One: Wednesday, December 3, 2008 – Time 2pm EST/1pm CST/12pm MST/11am PST
Session Two: Wednesday, December 10, 2008 – Time 4pm EST/3pm CST/2pm MST/1pm PST
To join AMA, please visit www.marketingpower.com and then click on the Join/Renew button on the bottom of the page.
To renew, please visit www.marketingpower.com and then follow the instructions above (membership ID numbers are required to renew).
To update membership files, go to www.marketingpower.com, log in and click on “My Profile” to update your personal information.
People are tuning out companies and their marketing messages and tuning into one another using vast new social media options that pop up every day, from Wikis, blogs, and communities to social networks, Twitter, You Tube, HubDub and Digg. It’s downright overwhelming for those of us with day jobs to keep track of what’s new, a never mind find time to see how to make it work for our work.
In this high-energy, highly interactive workshop you get to step out of the noise and clutter to see what’s possible for your organization and how to more easily create the types of new approaches that will deliver the greatest value to your organization. We’ll share frank insights about what works for individuals and consumer product companies but doesn’t work for a business-to-business companies We’ll also highlight many similar businesses are adopting new approaches for different types of goals, creating new social media corporate policies, and measuring results.
What you will learn:
• The five reasons why traditional marketing no longer works,
even though the goals of marketing – getting and keeping
customers – is the same.
• An understanding of the two guiding principles at work – and
how to tap into them for your customers
• The five most common obstacles
• The three most important strategies for engaging with people,
whether it’s for shortening the sales cycle or building corporate
reputation
• A 20-point pragmatic checklist for evolving your marketing
within the context of today’s social media environment.
Lois Kelly, a partner in Beeline Labs, speaks, writes, and consults about how to use conversational marketing and social media principles to more quickly achive business goals, from reducing sales cycles and building stronger customer relationships to increasing awareness and perceived value. Her book, Beyond Buzz has been praised for helping people understand how to move from a “talk at” to a “talk with” marketing world, and was awarded the gold prize in the 2008 Axiom/Inc Magazine book awards.
During her career Lois has launched a pioneering interactive marketing agency, managed crisis communications and issues management programs, helped position companies for IPOs, and led public relations agencies. Clients have included Sun Microsystems, FedEx, Dunkin’ Donuts, TJX, SAP, and Sapient. She is a graduate of the University of New Hampshire and Harvard University.
Lois’ articles have appeared in USA Today, The Wall St. Journal, Brand Week, Advertising Age, and Adweek. She blogs at http://blog.foghound.com.
