Speaker: Abe Mezrich of Didit

From television to viral messaging, media channels are more diverse than ever before. And as consumers learn about your products and services across all media, they increasingly turn to a single channel to learn more about your business. That channel is search. But as channels increase, keeping control of your message—and out of the hands of your competitors, negative buzz, and brand diffusion—also gets harder. This talk will teach marketers to take control of their presence in the engines, and to turn search marketing into a key driver of multichannel success. Designed for everyone from C-levels looking to get more efficient cross-channel spend, to tacticians looking for better search strategies, this session will teach attendees how to:

• Understand how all channels impact searcher behavior

• Keep control of their brands in the search engines

• Use search to truly leverage their viral and social marketing

• Create multichannel-focused landing pages that drive deeper engagement and more conversions

• Be ready for the coming media convergence and much more.

EVENT DETAILS

Wednesday, September 24, 2008
11:00 - New Member Welcome & Orientation
11:30 - Networking & Registration
12:00 - 1:30 Lunch & Program

Maggiano’s Little Italy
205 Mall Blvd
King Of Prussia, PA 19406

Members: $45
Non-Members: $60
Students: $25

How to Register
1. Register online, CLICK HERE

2. Call the PAMA office at 215-477-1667

Posted in Chapter News & Events, Current Events, Chapter News

The Philadelphia American Marketing Association

Welcomes Team Creativity, Disney Style

The Disney Institute is bringing its renowned professional development program the “Team Creativity, Disney Style” to Philadelphia on September 25^th, 2008. A One-Day Workshop: This program will show you how the principles and management practices used at the Walt Disney World Resort foster a climate of creativity and “everyday innovation.”

This effective and interactive workshop is designed to help you:

• Discover how Disney defines team creativity as a critical success factor.
• Examine a model for effectively balancing relationships and results to maximize creative output.
• Experience the process of taking an idea from expression to implementation.
• Learn processes to help you implement new ideas and achieve measurable results.
• Identify criteria for analyzing the value of ideas.
• Contribute to making your organization adaptable, flexible, and innovative in ways that provide you with a competitive advantage.

PAMA members receive a discount of $50 off the standard fee by using this promotional code: AMAEMLE.

Additional group discounts are available. The program fee includes registration, program materials, continental breakfast, catered lunch, and two catered breaks.

For more information or to register: (877) 544-2384 or www.creativityPhilly.com.

Posted in Industry News & Events, Current Events

Join the Philadelphia Chapter of the American Marketing Association for Souper Marketing: Turning Challenges into Breakthrough Opportunities Within Business to Business Marketing. Presented by Dale Clemiss, Vice President Insights and Innovation for Campbell’s Foodservice North America, this event will review the following topics:

- Business to Consumer vs Business to Business - Where Are the Profit Pools?

- Who is the Customer?

- Why Traditional Marketing is Not Enough?

- Innovate or Die

- In the End, Winning is Similar

What You Will Learn?

- Differences and Unique Challenges Within Business to Business Marketing

- A Unique Approach to Innovation and Platform Building

- Ingredients To Winning

EVENT DETAILS

Tuesday, June 10th

11:30 - Networking & Registration

12:00 - 1:30 Lunch & Program

Maggiano’s Little Italy 

1201 Filbert Street 

Philadelphia, PA 19107 

FEES
Members: $45

Non-Members: $60

Students: $25

How to Register

1. Register online

2. Call the PAMA office at 610-642-0607

ABOUT THE SPEAKER

Dale Clemiss is Vice President Insights and Innovation for Campbell’s Foodservice North America based in Camden, NJ . During the past fourteen years with Campbell’s, he has held various positions including Vice President North America Marketing and Vice President, GM Campbell’s Foodservice Canada based out of Toronto. He has also benefited from short term Campbell’s business development assignments with Arnott’s Biscuits in Australia and Liebig Soup in France. Previously to Campbell Soup, he has gained extensive insight and experience within the Restaurant industry.

Posted in Past Events, Current Events

November 14, 2007

Executing a Branded Customer Experience Strategy: Turning Customers into Advocates

Never have consumers had so much choice: choice of supplier, choice of channel, choice of products and services. Their loyalty is determined increasingly by the quality of the experience they receive.

The companies with the strongest differentiated experiences have turned their customers into advocates. Advocates who constantly refer their friends and colleagues to those businesses. Why? Because those companies have created a Branded Customer Experience that is consistent, intentional, differentiated, and valuable. They have managed the relationship to the point where customers can’t imagine wanting to do business with anyone else. How can you gain this unbeatable competitive advantage?

This presentation will explore how to implement a differentiated customer experience to dramatically increase your firm’s customer and employee loyalty, creating advocates for your brand.

In the words of Jeff Bezos at Amazon.com, “Customer experience is bigger than customer service.” In fact, Forum research found that 80% of customers who switched suppliers expressed satisfaction with their previous vendor. Gaining loyalty demands more. It requires no less than a complete focus on the people of your organization delivering your promise through every sales and service transaction every day. People make the difference to business results. Learn how to make the difference to your people.

Event Details

November 14, 2007
11:30 am - Networking & Registration
12:00 - 1:30 pm - Lunch & Program

Maggiano’s Little Italy
1201 Filbert Street
Philadelphia, PA 19107

$45 PAMA Members
$60 Non Members
$25 Students

Learn More and Register Today

Posted in Current Events