Topic: SuperBowl Smackdown 2010
Date/Time: February 9, 2010, 6:00pm-9:30pm
Location: Dave & Busters, 325 N Columbus Blvd., Philadelphia, PA 19106
Pricing: $35 PAMA Members, $50 NonMembers, $25 Students

Unleash your inner (creative) linebacker at SuperBowl Smackdown 2010!  Join PAMA as we huddle-up a panel of advertising and marketing experts to weigh-in on the best Super Bowl advertisements, which will be presented on widescreens, in a specially compiled reel.   This is a no holds barred event with lots of fast flying opinions on the best advertising “plays” as well as the days “bloopers”.  The panel will consist of outspoken marketing executives from a number of leading firms, as well as creative directors from leading ad agencies.  Your participation will help them decide just who is #1.  Don’t miss the over-the-top fun and networking!

Panelists are currently being secured. 

Secure Your Seat Today! Register at http://guest.cvent.com/i.aspx?4W%2cM3%2c48ae8bee-b45a-4355-a695-50cc484696e8.

Posted in Chapter Events, Industry News & Events, Chapter News

Topic: Branding Boot Camp
Date/Time: February 18, 2010, 8:00am-5:00pm and February 19, 2010, 8:00am-12:00pm
Location: DeVry University, Fort Washington Campus, 1140 Virginia Drive, Fort Washington, PA 19034
Pricing: $595 AMA Members, $740 NonMembers (Save $100 off these prices if you register by 1/21/09)

Learn more and register now by visiting: http://www.marketingpower.com/Calendar/Pages/2010%20BC%20Branding%20Philadelphia.aspx.

Effectively leveraging your brand strengths can help you establish competitive differentiation and customer loyalty regardless of your industry, product or service. The AMA Branding Boot Camp is a professional development opportunity that will give you the understanding and tools to enhance your brand’s strength.

By attending this Boot Camp you will explore fundamental brand concepts that will:
• Help you evaluate your current brand
• Identify ways to strengthen and improve your brand
• Develop plans and tactics for implementation

What You Will Learn
• Identify the essential building blocks of a successful brand
• Factor brands into your organization’s overall success
• Develop an effective brand architecture
• Create a compelling brand position
• Conduct marketing research to evaluate and track brand progress

Who Should Attend
- Marketing professionals, business managers and entrepreneurs who are interested in improving their brands
- Graduate of the AMA Marketing, Nonprofit, Research & Marketing Planning Boot Camp
- Experienced marketers who want a refresher on branding fundamentals

The instructor, Debra Semans, a veteran marketing researcher and nationally recognized expert on brand positioning and strategy, is Polaris’ senior vice president.  She has overall responsibility for Polaris’ client relationships and project satisfaction. Semans also has responsibility for Polaris’ marketing efforts, as well as building strategic alliances for project support services.  Prior to joining Polaris, Semans worked as a brand marketing consultant for eight years. Previous to that, Semans was Vice President for Market Development/Expense Management for Carlson Wagonlit Travel in Minneapolis, MN, and the Vice President for Strategic and New Business Development and Vice President for New Market Development and Research at Holiday Inn Worldwide (now Intercontinental Hotels Group) in Atlanta.

Secure Your Seat Today! http://www.marketingpower.com/Calendar/Pages/2010%20BC%20Branding%20Philadelphia.aspx.

Posted in Chapter Events, Industry News & Events, Chapter News

Topic: Social Media Boot Camp
Date/Time: January 26, 2010, 8:00am-5:00pm and January 27, 2010, 8:00am-12:00pm
Location: DeVry University, Fort Washington Campus, 1140 Virginia Drive, Fort Washington, PA 19034
Pricing: $700 AMA Members, $960 NonMembers (Save $100 off these prices if you register by 12/29/09)

Learn more and register now by visiting: http://www.marketingpower.com/Calendar/Pages/2010%20BC%20Social%20Media%20Philadelphia.aspx.

Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization. This social media boot camp will give you everything you need to get your organization up to speed in the emerging world of social media marketing.

The goal of this social media boot camp is to take you beyond the “now what” phase and have you putting social media to work in your organization. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn
• How to determine which social media channels will best fit your audience and objectives
• What metrics are important and how to measure social media in your organization
• How to put together a social media strategy and tactical plan to put social media to work immediately
• How organizations have successfully used social media and what you can apply from their successes
• Where social media fits in the consumer purchase process and how you can leverage it for brand feedback

Who Should Attend
- Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization

- Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.

- Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.

- Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges

The instructor, Dana Vanden Heuvel, is an award-winning marketing blogger and author of the AMA’s Marketech ’08 Guide to Marketing Technology, Dana is a widely recognized expert on blogging, social media marketing, thought leadership marketing and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, which is one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavantTM Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their businesses.

Secure Your Seat Today! http://www.marketingpower.com/Calendar/Pages/2010%20BC%20Social%20Media%20Philadelphia.aspx.

Posted in Chapter Events, Industry News & Events, Chapter News

An AMA membership gives marketers an advantage in today’s challenging economic landscape. Gain access to the latest resources, network with marketers from every discipline and receive training from industry leaders—all which accelerate your career.

Join by November 6, 2009 and receive these great rewards:

- Complimentary access to AMA Member-only webcast: Building Brand Momentum: How to Influence Buying Decisions as the Recovery Approaches

- $20 Mastercard® gift card OR $200 Conference Coupon*

- $30 Waived application fee

The AMA is a career investment you can’t miss.

Act now! Join the AMA today, visit www.marketingpower.com/joinmarketer or call 1.800.AMA.1150.

Posted in Chapter News

We have a championship year ahead of us.    

As we jump into the 2009-2010 PAMA program year, I want to take this opportunity to thank you for your participation as a Philadelphia AMA member and let you know what’s in store for you in the coming year.  Your new PAMA Board has wasted no time building an aggressive plan to help you to succeed in some very challenging times.   We’re focusing on reaching an entirely new level in professional education and skill development as well as going beyond your expectations for professional networking to help you grow your career.

Your success is our success so look to PAMA to be your resource and partner in marketing excellence.

Starting in September, our program calendar kicks-off with our regular monthly PAMA event, continues with a networking and career development program and culminates with the Disney Keys to Excellence, a leadership program with lessons captured from years of management excellence from the Walt Disney World Resorts. 

Whether you need to know how to capitalize on the current social media craze and other e-marketing trends, where to find the best sources for information on marketing strategy or what innovative tactics have proven to be effective in doing more with less, we’ve got the programs and contacts that will help you get the job done and excel as a professional marketer, including: 

·         Our annual Super Bowl Smack Down

·         The Marketer of the Year (MOTY) awards,

·         The new Bellwether Ball, an exciting event that will give attendees a look at the new technologies, trends and tactics that smart marketers will be talking about—and using—in 2010 and beyond.

·         Skills development boot camps and workshops on social media, branding, marketing ROI and market research (as part of the new Pharma-Biotech Special Interest Group)

·         New expert panel discussions and a new marketing skills challenge

All in all, we’re targeting over 30 educational, skills development and networking events for the 2009-2010 program year.  Bookmark the News and Events page at www.amaphilly.org and you’ll have immediate access to the full calendar of events.

PAMA is getting a whole new look, to go with our new feel! 

In the coming weeks your dashboard to marketing excellence [www.amaphilly.org] will undergo a dramatic redesign.  You’ll have faster access to our extensive calendar of high-impact programs, useful news and marketing resources.   This facelift is one of our top priorities so you no longer have to search for specific information, rather you have all the PAMA information you need at your fingertips.  Along with the redesign of the PAMA web site, our email communications will be streamlined to provide more relevant information via:

·         a monthly newsletter dropping in the first week of every month,

·         email updates, on alternating weeks, to let you know what programs and resources are coming up. 

We ended the 2008–2009 programming year with a BANG . . . we’re continuing the momentum in 2009-2010! 

Our departing board did a great job.  Did you get a chance to participate in the new member networking breakfast series, our successful speed networking event, the exemplary Marketer of the Year awards ceremony and the much anticipated inaugural event for our new Pharmaceutical and Biotech Marketing Special Interest Group (Pharma-Biotech SIG)?  The excitement and anticipation for the 2009-2010 programming year would not be possible without the efforts and dedication of the 2008-2009 board.  I’d like to thank the outgoing board and express my sincere gratitude for all that was accomplished: Dawn Pelon, President; Robert Bershad, Secretary/Treasurer; Kiersten Hafer, VP Programming; Myriam Siftar, VP Membership; Valerie Georgantas, VP Volunteers; Josh Miller, VP Communications (Co-Chair); Erika Schell-Rompre, VP Communications (Co-Chair); Traci Browne – VP, Sponsorships and External Affairs; Harry Shrank – VP, Collegiate Relations (and PAMA board patriarch).

Coming Soon – a request for all PAMA members to ratify the revised Chapter Constitution.

One final note – to more effectively manage the chapter, the Chapter Constitution has been modified.  Ratifying the new constitution requires an affirmative vote by the members of the Philadelphia Chapter.  Please expect an email to this effect over the next week or so, with the call to action to vote affirmatively.  Your support in this matter is greatly appreciated. 

We’re excited about the coming year because it’s all about helping you achieve your goals. 

My next message to you directly will come in the form of the PAMA President’s Blog.  I’ll  introduce you to this year’s board, a group of seasoned marketing executives with backgrounds in CPG, Agency, Publishing, Marketing Strategy, Product Strategy, Sales, Operations and Market Research,  and layout our commitment to you with more specifics. 

I look forward to meeting you at an upcoming event and I invite you to contact me at president@amaphilly.org if you’d like to share your feedback or you feel that I can assist you in any way.

Best regards,

Craig Barton, President, 2009-2010, PAMA

Posted in Chapter News