Topic: SuperBowl Smackdown 2010
Date/Time: February 9, 2010, 6:00pm-9:30pm
Location: Dave & Busters, 325 N Columbus Blvd., Philadelphia, PA 19106
Pricing: $35 PAMA Members, $50 NonMembers, $25 Students

Unleash your inner (creative) linebacker at SuperBowl Smackdown 2010!  Join PAMA as we huddle-up a panel of advertising and marketing experts to weigh-in on the best Super Bowl advertisements, which will be presented on widescreens, in a specially compiled reel.   This is a no holds barred event with lots of fast flying opinions on the best advertising “plays” as well as the days “bloopers”.  The panel will consist of outspoken marketing executives from a number of leading firms, as well as creative directors from leading ad agencies.  Your participation will help them decide just who is #1.  Don’t miss the over-the-top fun and networking!

Panelists are currently being secured. 

Secure Your Seat Today! Register at http://guest.cvent.com/i.aspx?4W%2cM3%2c48ae8bee-b45a-4355-a695-50cc484696e8.

Topic: Branding Boot Camp
Date/Time: February 18, 2010, 8:00am-5:00pm and February 19, 2010, 8:00am-12:00pm
Location: DeVry University, Fort Washington Campus, 1140 Virginia Drive, Fort Washington, PA 19034
Pricing: $595 AMA Members, $740 NonMembers (Save $100 off these prices if you register by 1/21/09)

Learn more and register now by visiting: http://www.marketingpower.com/Calendar/Pages/2010%20BC%20Branding%20Philadelphia.aspx.

Effectively leveraging your brand strengths can help you establish competitive differentiation and customer loyalty regardless of your industry, product or service. The AMA Branding Boot Camp is a professional development opportunity that will give you the understanding and tools to enhance your brand’s strength.

By attending this Boot Camp you will explore fundamental brand concepts that will:
• Help you evaluate your current brand
• Identify ways to strengthen and improve your brand
• Develop plans and tactics for implementation

What You Will Learn
• Identify the essential building blocks of a successful brand
• Factor brands into your organization’s overall success
• Develop an effective brand architecture
• Create a compelling brand position
• Conduct marketing research to evaluate and track brand progress

Who Should Attend
- Marketing professionals, business managers and entrepreneurs who are interested in improving their brands
- Graduate of the AMA Marketing, Nonprofit, Research & Marketing Planning Boot Camp
- Experienced marketers who want a refresher on branding fundamentals

The instructor, Debra Semans, a veteran marketing researcher and nationally recognized expert on brand positioning and strategy, is Polaris’ senior vice president.  She has overall responsibility for Polaris’ client relationships and project satisfaction. Semans also has responsibility for Polaris’ marketing efforts, as well as building strategic alliances for project support services.  Prior to joining Polaris, Semans worked as a brand marketing consultant for eight years. Previous to that, Semans was Vice President for Market Development/Expense Management for Carlson Wagonlit Travel in Minneapolis, MN, and the Vice President for Strategic and New Business Development and Vice President for New Market Development and Research at Holiday Inn Worldwide (now Intercontinental Hotels Group) in Atlanta.

Secure Your Seat Today! http://www.marketingpower.com/Calendar/Pages/2010%20BC%20Branding%20Philadelphia.aspx.

Topic: Social Media Boot Camp
Date/Time: January 26, 2010, 8:00am-5:00pm and January 27, 2010, 8:00am-12:00pm
Location: DeVry University, Fort Washington Campus, 1140 Virginia Drive, Fort Washington, PA 19034
Pricing: $700 AMA Members, $960 NonMembers (Save $100 off these prices if you register by 12/29/09)

Learn more and register now by visiting: http://www.marketingpower.com/Calendar/Pages/2010%20BC%20Social%20Media%20Philadelphia.aspx.

Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization. This social media boot camp will give you everything you need to get your organization up to speed in the emerging world of social media marketing.

The goal of this social media boot camp is to take you beyond the “now what” phase and have you putting social media to work in your organization. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn
• How to determine which social media channels will best fit your audience and objectives
• What metrics are important and how to measure social media in your organization
• How to put together a social media strategy and tactical plan to put social media to work immediately
• How organizations have successfully used social media and what you can apply from their successes
• Where social media fits in the consumer purchase process and how you can leverage it for brand feedback

Who Should Attend
- Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization

- Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.

- Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.

- Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges

The instructor, Dana Vanden Heuvel, is an award-winning marketing blogger and author of the AMA’s Marketech ’08 Guide to Marketing Technology, Dana is a widely recognized expert on blogging, social media marketing, thought leadership marketing and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, which is one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavantTM Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their businesses.

Secure Your Seat Today! http://www.marketingpower.com/Calendar/Pages/2010%20BC%20Social%20Media%20Philadelphia.aspx.