Beyond Blogs: Succeeding in a Conversational Marketing World
| October 15, 2008 | ||
| 11:30 am | to | 1:30 pm |
Speaker: Lois Kelly of Beeline Labs
People are tuning out companies and their marketing messages and tuning into one another using vast new social media options that pop up every day, from Wikis, blogs, and communities to social networks, Twitter, You Tube, HubDub and Digg. It’s downright overwhelming for those of us with day jobs to keep track of what’s new, a never mind find time to see how to make it work for our work.
In this high-energy, highly interactive workshop you get to step out of the noise and clutter to see what’s possible for your organization and how to more easily create the types of new approaches that will deliver the greatest value to your organization. We’ll share frank insights about what works for individuals and consumer product companies but doesn’t work for a business-to-business companies We’ll also highlight many similar businesses are adopting new approaches for different types of goals, creating new social media corporate policies, and measuring results.
What you will learn:
• The five reasons why traditional marketing no longer works,
even though the goals of marketing – getting and keeping
customers – is the same.
• An understanding of the two guiding principles at work – and
how to tap into them for your customers
• The five most common obstacles
• The three most important strategies for engaging with people,
whether it’s for shortening the sales cycle or building corporate
reputation
• A 20-point pragmatic checklist for evolving your marketing
within the context of today’s social media environment.
* Three ways to get started.
Event Details:
Wednesday, October 15th, 2008
11:00am - New Member Welcome & Orientation
11:30am - Networking & Registration
12:00pm - 1:30pm Lunch & Program
The Union League
Directions & Parking Info: http://www.unionleague.org/directions-parking.php
Event Fees & Registration
Non-Member $60.00
PAMA Member $45.00
Student (ID Required) $30.00
How to Register:
1.Register online: Click Here
2.Call the PAMA office: 215-477-1667
Speaker Bio:
Lois Kelly, a partner in Beeline Labs, speaks, writes, and consults about how to use conversational marketing and social media principles to more quickly achive business goals, from reducing sales cycles and building stronger customer relationships to increasing awareness and perceived value. Her book, Beyond Buzz has been praised for helping people understand how to move from a “talk at” to a “talk with” marketing world, and was awarded the gold prize in the 2008 Axiom/Inc Magazine book awards.
During her career Lois has launched a pioneering interactive marketing agency, managed crisis communications and issues management programs, helped position companies for IPOs, and led public relations agencies. Clients have included Sun Microsystems, FedEx, Dunkin’ Donuts, TJX, SAP, and Sapient. She is a graduate of the University of New Hampshire and Harvard University.
Lois’ articles have appeared in USA Today, The Wall St. Journal, Brand Week, Advertising Age, and Adweek. She blogs at http://blog.foghound.com.