UPenn named the winner for the 1st annual PAMA Collegiate Marketing Plan Competition!


This competition was sponsored by the professional chapter of Philadelphia AMA in partnership with Campus Philly, a local, non-profit organization. The competition took place on Friday, April 8th at the IBX Center for Innovation, where teams from Temple University and UPenn presented their Marketing Plans to our four judges. Both teams were professional, prepared and presented excellent marketing plans for Campus Philly.

The list of winners included:
Team members: Svanika Balasubramanian, Tanvi Kapur, Caroline Li and Paula Pereira

Team members: Etham Greenstein, Alex Naydock and Alexa Gerenza

We’d like to thank all who participated and encourage more teams to register for next year!

About the Competition
This year the professional chapter of Philadelphia AMA partnered with Campus Philly, a locally based non-profit organization, to sponsor the Philadelphia AMA Collegiate Marketing Plan Competition. The goal of the competition was to develop a strategic marketing plan based on the challenges facing Campus Philly. Student teams, under the guidance of their university professors or advisors, built a marketing plan based on the “Campus Philly” case as part of a course, club activity or independent program. Teams competed in two phases of judging: Phase One: Submitting a written marketing plan report to be scored in the first round of judging. Phase Two: Present their marketing plans to the panel of judges. The resulting cumulative scores of plan and presentation determined the winner.

About Campus Philly
Campus Philly is a nonprofit organization that fuels economic growth by encouraging college students to study, explore, live and work in the Greater Philadelphia tri-state region.

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