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Call for Venue Hosts! PAMA is looking for local organizations to host programming meetings for the 2012 2013 Programming Calendar. Contact info@amaphilly.org if your venue would like to host an upcoming meeting.
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Featured Sponsors
Members - 10% off Qualtrics
Working to provide ongoing value for your investment in developing your skills and professional goals as a marketer, PAMA has teamed up with Qualtrics to provide a 10% discount to the Qualtrics online survey tools. Learn more or visit Qualtrics online at www.qualtrics.com.
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Spotlight
Seminar: Marketing ROI - Measuring for Success
May 31, 2013 8:00 AM
Location: Saint Joseph's University, Haub Executive Center, 5th Floor, McShain Hall, 5600 City Line Ave., Philadelphia, PA 19131
Pricing: Members - $250, Non-Members - $295
ROI is today's key business tool for measuring how effectively money was spent—yet few marketing managers receive any formal training. This session changes all of that, showing marketing pros at every level how to use ROI and other financial metrics (such as customer profitability, net present value, and internal rate of return) to support their strategic decision making.
Join us for a full day of interactive learning. Hear experts from Saint Joseph's University, PAMA and special guest speaker Jim Lenskold who is an international speaker and author of the award-winning book, Marketing ROI: The Path to Campaign, Customer and Corporate Profitability.
June Thirsty Thursday
June 13, 2013 5:30 PM
Location: TBD
Pricing: Members - $20, Non-Members - $35
You've told us you want more networking events with your peers (but you don't want to be deluged by vendors!) and we heard you! PAMA is hosting monthly happy hours in the greater Philadelphia area for members to eat, drink, be merry and network. Our next event will be June 13th!
Chapter
The Philadelphia Chapter of the American Marketing Association (PAMA) was established in December of 1931 by 27 marketing pioneers and is one of the founding chapters of today’s American Marketing Association. »Read more
Upcoming Events
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May31
Marketing Excellence Program - Session 6
Implementation, Evaluation and ROI
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Jun13
Thirsty Thursday - June
Education and Networking Event
President's Blog
I am privy to the employment status of our 500+ members and I can tell you that a significant percentage of our dues-paying members are in transition.
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