In the News
Volunteer with PAMA!
Over 25 marketers attended the PAMA’s Volunteer Social which was held in August at the American Pub in Conshohocken. The social was an opportunity to learn more about volunteer opportunities in the development and delivery of PAMA’s core mission (education, knowledge, leadership and networking) to marketers across the Greater Philadelphia region. For information about volunteering, please email info@amaphilly.org or call 267.287.8497.
PAMA Pulse
Members - 10% off Qualtrics
Working to provide ongoing value for your investment in developing your skills and professional goals as a marketer, PAMA has teamed up with Qualtrics to provide a 10% discount to the Qualtrics online survey tools. Learn more or visit Qualtrics online at www.qualtrics.com
Spotlight
PAMA offers"Marketing Certificate Program" with Saint Joseph's University
6-SESSION PROGRAM COMBINES ACADEMICS WITH CASE STUDIES IN HIGH-VALUE WORKSHOP SESSIONSSJU basketball Coach Phil Martelli will deliver the kickoff address for the program, which begins on October 22
PAMA is excited to announce the launch of a new Strategic Marketing Planning Certificate program, which has been developed into a series of six sessions in cooperation with The Haub School of Business at Saint Joseph's University. The Certificate Program offers in-depth, hands-on sessions to marketers, who have responsibilities for strategic or tactical execution of an organization's products and services, to master the components that go into effective strategic planning.
Each session combines academics with practical, real-world experiences to provide you the tools needed to succeed in today's competitive professional environment. You will have the opportunity to apply these concepts in the development of an actual marketing plan during the workshop portion of each session.
Each module will provide an unbeatable combination of solid conceptual foundations and best practices, coupled with a hands-on experience that attendees will be able to apply when they return to their jobs on Monday morning. The following is a listing of the topics and dates of all six sessions, each held on a Friday from 8:00am to 3:00pm.
Sessions
The Strategic Planning Process - October 22, 2010
New Product Development and Brand Management - November 12, 2010
Strategic Pricing - December 17, 2010
Distribution and Channel Management - January 21, 2011
Promotion and Marketing Communications - February 11, 2011
Implementation, Evaluation and ROI - March 4, 2010
Participants who successfully complete the requirements for the program will receive an official certificate of completion from PAMA and Saint Joseph's University.
For more information or to register,
About Our Chapter
The Philadelphia Chapter of the American Marketing Association (PAMA) was established in December of 1931 by 27 marketing pioneers and was one of the first 100 chapters now affiliated with the American Marketing Association. »Read more
Sponsors
Upcoming Events
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Oct7
PAMA Board Meeting
Board Strategy Meeting
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Oct12
B2B Social Media Bootcamp
In-Depth Workshop for B2B Marketers
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Oct22
PAMA/SJU Program
6-Session Certificate Program
President's Blog
Well I do. I know Karen through AMA, not just PAMA, but AMA. Karen is the President of CapStrat, one of the top agencies in Raleigh-Durham and with significant penetration in life sciences, education and financial services to name a few. Karen is just one of the Chapter Presidents throughout the country that I have come to know through my involvement with PAMA and AMA.
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