In the News
Join the AMA today and save! New professional members who register by June 24 at www.jointheama.com will have their activation fee waived and can choose from an Amazon gift card or an AMA national conference coupon. Dues for PAMA will increase July 1st so sign up today!
Click Here to read about "The Costs of Social Media"!
Call for Venue Hosts! PAMA is looking for local organizations to host programming meetings for the 2012 2013 Programming Calendar. Contact info@amaphilly.org if your venue would like to host an upcoming meeting.
Featured Sponsors
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Members - 10% off Qualtrics
Working to provide ongoing value for your investment in developing your skills and professional goals as a marketer, PAMA has teamed up with Qualtrics to provide a 10% discount to the Qualtrics online survey tools. Learn more or visit Qualtrics online at www.qualtrics.com.
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Spotlight
Calculating Social Media Return on Investment
Social media usage is rapidly increasing among personal users, businesses, and organizations. Marketers know that social meia is the future of the industry, but without precise data to measure the ROI of social media, convincing clients and executives to embrace social tactics can still be difficult. Although social media marketing is cheaper than other methods, it is by no means free. It's essential to be able to prove that investors are getting their money's worth.
Luckily, with detailed record keeping and a bit of creativity, social media can be tied to hard dollars.
Changes and Challenges Facing Today's Chief Marketing Officers
The Center for Corporate Reputation Management at Drexel University's LeBow College of Business, PAMA, PDMA, SMEI, MENG and BMA Present Chief Marketing Officer Panel
It has never been a more challenging time to be a Chief Marketing Officer. Technology, global competition, the recession, growing stakeholder demands, among other issue are changing the demands of the job and shortening CMO "lifespans".
With this backdrop, we have asked three CMOs of major, global companies to share "The Changes and Challenges Facing Today's CMO". They will share their own challenges, their "tough learnings", and what they believe lies ahead in this highly interactive panel discussion
Advanced Registration Tickets are $75, but PAMA members received a $35 discount!
About Our Chapter
The Philadelphia Chapter of the American Marketing Association (PAMA) was established in December of 1931 by 27 marketing pioneers and was one of the first 100 chapters now affiliated with the American Marketing Association. »Read more
Upcoming Events
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June14
The PAMA 5-Alarm Networking Event
Celebrate under the PAMA Networking Flag
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June20-21
3rd Annual Life Sciences Market Research Conference
Overcome Operational Issues and Embrace New Methodologies to Conduct Effective Market Research
President's Blog
Growth in Marketing budgets and increases in employment for Marketers are the most reliable signs of growth in our economy. I see both and it bodes well for a happy spring among many of PAMA’s members and leaders.
Still, there are many out in the business world without the experience and education needed to capitalize on this growth. For these people, even those with some kind of marketing term in their titles, returning to graduate school for an advanced degree isn’t tenable. For these folks, as well as those with Marketing degrees and deep experience, PAMA offers high-value education programs that enable our members to advance in their careers, make a greater impact in their workplaces and expand their networks.
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