In the News
When is a Brand Irreparably Damaged? Click Here to Read More
Featured Sponsors
Members - 10% off Qualtrics
Working to provide ongoing value for your investment in developing your skills and professional goals as a marketer, PAMA has teamed up with Qualtrics to provide a 10% discount to the Qualtrics online survey tools. Learn more or visit Qualtrics online at www.qualtrics.com.
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Spotlight
Super Bowl Smackdown - February 7, 2012
Review of the 2012 Super Bowl Commercials
It’s the biggest game of the season and the brightest stage of the year. It's the one time you’ll hear people say, “I only watch for the commercials.” And we capture all the excitement and creativity at PAMA's Super Bowl Smackdown.
It's head-to-head action that’s just as exciting as the actual game. Join PAMA and an expert panel in our critical assessment of this year’s Super Bowl commercials as well as the top 10 commercials as measured by PAMA. We huddled-up some of the region’s top advertising and marketing experts who are going to talk about their favorites and offer further review on effective brand building.
If you're a fan of high stakes marketing, and the kind of person who loves great play-action pitches for really big gains, there's only one place to be on February 7th….PAMA’s Super Bowl Smackdown.
About Our Chapter
The Philadelphia Chapter of the American Marketing Association (PAMA) was established in December of 1931 by 27 marketing pioneers and was one of the first 100 chapters now affiliated with the American Marketing Association. »Read more
Upcoming Events
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Feb7
Super Bowl Smackdown
Review of the 2012 Super Bowl Ads
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April17
2012 Social Media Boot Camp Philadelphia
An Introduction to Social Media
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May17
Changes and Challenges Facing Today's Chief Marketing Officer
LeBow College of Business Presents Chief Marketing Officer Panel
President's Blog
If you’re in the marketing world, you’ve probably heard a talk or read a paper about how to target the Millennial Generation. (The Millennial Generation’s dates of birth vary depending on who you ask, but I’m working with those born between 1980 and 1995.) I find the fuss over the Millennial Generation fascinating. There seems to be a fear of this generation, as though they’re not flesh and blood people with thoughts, behaviors, and opinions, but avatars that sprung fully formed from Mark Zuckerberg’s head.
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