In the News
When is a Brand Irreparably Damaged? Click Here to Read More
Featured Sponsors
Members - 10% off Qualtrics
Working to provide ongoing value for your investment in developing your skills and professional goals as a marketer, PAMA has teamed up with Qualtrics to provide a 10% discount to the Qualtrics online survey tools. Learn more or visit Qualtrics online at www.qualtrics.com.
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Spotlight
Super Bowl Smackdown - February 7, 2012
Review of the 2012 Super Bowl Commercials
You may or may not enjoy watching football...
You may or may not enjoy watching a clever, well-constructed ad on television...
You may or may not even enjoy the spirit of a tailgate party...
...put all of them together, you have something MUCH more than the sum of its parts.
You have PAMA's Annual Super Bowl Smackdown - and it's taking place this Tuesday, February 7th at Dave & Busters in Philadelphia!
Advanced registration is only $35 for members, $50 for non-members.
- Register online and receive $5 for each friend you register. 5 friends = $25 discount. To qualify for the discount, after registering send an email to info@amaphilly.org with your name and the names of those you registered
- Students receive a $10 discount for advanced registration, or $5 off for on-site registration
About Our Chapter
The Philadelphia Chapter of the American Marketing Association (PAMA) was established in December of 1931 by 27 marketing pioneers and was one of the first 100 chapters now affiliated with the American Marketing Association. »Read more
Upcoming Events
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Feb7
Super Bowl Smackdown
Review of the 2012 Super Bowl Ads
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April17
2012 Social Media Boot Camp Philadelphia
An Introduction to Social Media
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May17
Changes and Challenges Facing Today's Chief Marketing Officer
LeBow College of Business and PAMA Present Chief Marketing Officer Panel
President's Blog
If you’re in the marketing world, you’ve probably heard a talk or read a paper about how to target the Millennial Generation. (The Millennial Generation’s dates of birth vary depending on who you ask, but I’m working with those born between 1980 and 1995.) I find the fuss over the Millennial Generation fascinating. There seems to be a fear of this generation, as though they’re not flesh and blood people with thoughts, behaviors, and opinions, but avatars that sprung fully formed from Mark Zuckerberg’s head.
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