Jim Lenskold

President

Lenskold Group

 

Jim Lenskold

Jim Lenskold is President of Lenskold Group, international speaker and author of the award-winning book Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. Jim’s team at Lenskold Group works with Fortune 1000 and emerging clients globally to improve marketing effectiveness. Client engagements include innovative measurement solutions, user-friendly ROI planning tools, action-driven dashboards and decision support frameworks to drive marketing performance and profitability. Jim brings 25+ years of experience with large company marketing (AT&T), entrepreneurial ventures and consulting in a broad range of industries.

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