Jay Minkoff

President and CEO

First Flavor, Inc.



Jay Minkoff

Jay Minkoff, President and CEO
First Flavor, Inc.

Jay Minkoff is a serial entrepreneur that has started, grown and sold two businesses to publicly-held companies. His expertise is in developing innovative marketing solutions for specific target markets with both print and digital media.

Jay’s current business, First Flavor, invented the patent pending Peel ‘n Taste® Marketing System which provides marketers with the ability to promote the flavor of their product in traditional print media and promotions.  Using similar edible film technology as used in popular breath strips, Peel ‘n Taste® is creating dramatic consumer response in magazine advertising, direct mailers, point-of-sale, event and word-of-mouth marketing promotions.

Mr. Minkoff has been featured in articles in the Wall Street Journal, Advertising Age, Brandweek, Adweek, Entrepreneur magazine, P.O.P. Design, PROMO magazine, Deliver, springwise.com and Media Daily News as well as on interviews with Fox Business, ABC News, MSNBC, NPR, and the BBC World Service for First Flavor’s breakthrough taste marketing technology.

Jay was the founder of Home Marketing Solutions which co-created the HomeBuilder.com national new home listing site. In 1999, Home Marketing Solutions merged with Homestore.com (renamed Move). Jay stayed with Homestore for four years creating two new divisions for the manufactured housing and home builder website sectors before he took over managing the new home channel.

In his prior business, Mr. Minkoff co-founded and served as chairman and publisher of Tri-State Publishing & Communications, Inc., a real estate marketing services company, which published the New Homes Guide and Apartment Shoppers Guide consumer magazines which was recognized at #91 on the Inc. 500 list of fastest growing companies in 1990. He sold Tri-State Publishing to Primedia (a KKR company) in January, 1996.

Jay is an activist in the Philadelphia Jewish and healthcare communities who looks for innovative ways to take care of people in need, pass along strong values to younger generations and support Israel. He currently serves on the board of trustees of the Einstein Healthcare Network and the Jewish Federation of Greater Philadelphia. Jay is vice-chairman of the Jewish Publishing Group and chairman of Einstein’s board marketing committee.

Jay earned his Masters of Business Administration from The Wharton School of Pennsylvania and his Bachelor of Science degree magna cum laude in civil engineering from Tufts University. Jay and his family live in Wynnewood, PA, just outside of Philadelphia.

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