Theresa Rivello

Regional Marketing Director

American Bread Company, dba Panera Bread


Theresa Rivello

Theresa Rivello is currently the Regional Marketing Director of Panera Bread.  She has a twelve-year record of accomplishment in leading regional and national brands to exceptional performance by leveraging her sharp understanding of consumer behavior and trends within both regional and local segmented markets.  She has held marketing positions with food industry leaders in our area, including Chickie’s and Pete’s and Dunkin’ Donuts.

Theresa’s marketing experience includes budget management, marketing strategy, agency management, media buying, planning and forecasting, product development, event management, community relations, franchise relations management and serving as on-air spokesperson.

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