Certificate in Marketing Excellence Program - Session 6

Implementation, Evaluation and ROI

Date: May 31, 2013 8:00 AM to 4:00 PM

Location: Location: Saint Joseph's University, Haub Executive Center, 5th Floor, McShain Hall, 5600 City Line Ave., Philadelphia, PA 19131
Pricing: Members/SJU Alumni: Individual Session - $250 Non-Members: Individual Session - $295


Register now! Space is limited.

Registrants of the full program who are unable to attend a scheduled session during the Spring 2013 program will be allowed to attend the same session during the next scheduled program.

If you are interested in paying by check or have any questions, please contact info@amaphilly.org or call 484-461-2555

In the sixth and final session of the program, marketers will learn how to prioritize different ROI formulas and measure ROI.  Attendees will leave this session knowing best practices and techniques for determining customer profitability, direct profit profitability (DPP), gross margin return on investment (GMROI), return on sales (ROS), return on investment (ROI), economic profit (EVA), net present value (NPV), internal rate of return (IRR) and return on marketing investment (ROMI).

Instructor: Neill Crowley , Saint Joseph's University, Adjunct Professor

Neill Crowley is currently an adjunct professor in the Haub School of Business at Saint Joseph's University.  He has taught marketing, food marketing and management courses at both the graduate and undergraduate levels for ten years.  A published author in both the industry and academic world, Neil worked in the retail industry for more than 35 years, serving as executive vice president of marketing for Acme Markets and Pathmark Stores, Inc. Click Here for Full Bio


Speaker: Jim Lenskold , President, Lenskold Group

Jim Lenskold is President of Lenskold Group, international speaker and author of the award-winning book Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. Click Here for Full Bio


Overview of the PAMA/SJU Marketing Certificate Program

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