Certificate in Marketing Excellence Program - Session 4
Distribution and Channel Strategies Hidden in plain sight: How better marketers see their 4th P
Date: May 3, 2013 8:00 AM to 4:00 PM
Location: Group Dynamics, 555 City Avenue, 6th Floor, Bala Cynwyd, PA 19004
Pricing: Members/SJU Alumni: Individual Session - $250 6 Sessions - $1050 Non-Members: Individual Session - $295 6 Sessions - $1250
Register now! Space is limited.
Registrants of the full program who are unable to attend a scheduled session during the Spring 2013 program will be allowed to attend the same session during the next scheduled program.
If you are interested in paying by check or have any questions, please contact firstname.lastname@example.org or call 484-461-2555
You've got the product, price and promotion. Yet, you may not understood how place (channels, distribution, and logistics) brings it all together? Whether you compete locally or globally, it's virtually unfathomable to develop and maintain a competitive advantage without a solid grasp of the 4th P. Whether you're in sales, planning, customer service, or channel management, this session will help you understand how the 4th P can help your company sustain its vitality in the marketplace.
Attendees will learn:
- How the value proposition and bottom line are impacted by distribution-related factors
- How being “market-driven” versus “driving markets” can be linked directly to how well firms conceptualize channels, sourcing, and logistics within different market structures
- Key concepts related to value chains, intermediation, contractual efficiency, leverage, and e-commerce
The session will conclude with a dialogue on how channel strategy can influence the overall marketing mix and marketing strategy.
Instructor: Brent Smith, Ph.D., Saint Joseph's University, Professor
Brent Smith is an assistant professor of marketing (tenured) in the Haub School of Business at Saint Joseph's University. He received his Ph.D. from Drexel University and MBA degree from Tulane University. His research has been published in the Journal of Business-to-Business Marketing, Journal of Transnational Management, Journal of Marketing Channels, and Marketing Education Review. His teaching and research interests include international marketing, marketing strategy, cross-cultural marketing, sales management, and marketing ethics.
Speaker: Michael Ford, VP Regulatory Compliance, BDP International
Since 1981 Group Dynamics has been providing businesses with quality research to help them make productive and effective business decisions.As the marketing research industry has evolved so has Group Dynamics. We continue to offer outstanding recruiting, in addition to providing services far beyond traditional focus groups. Working together with our clients and understanding their needs has been the foundation of our business for over 30 years.