Certificate in Marketing Excellence Program - Session 3

Pricing Strategies Price your way into the market, not out of it!

Date: Apr 19, 2013 8:00 AM to 4:00 PM

Location: Group Dynamics, 555 City Avenue, 6th Floor, Bala Cynwyd, PA 19004
Pricing: Members/SJU Alumni: Individual Session - $250 6 Sessions - $1050 Non-Members: Individual Session - $295 6 Sessions - $1250


Register now! Space is limited.

Registrants of the full program who are unable to attend a scheduled session during the Spring 2013 program will be allowed to attend the same session during the next scheduled program.

If you are interested in paying by check or have any questions, please contact info@amaphilly.org or call 484-461-2555

Review over 20 different pricing formulas, schemes and methodologies and learn which ones are applicable for your business. Attendees will learn about pricing strategies like price premium, reservation price and percent good value, price elasticity demand, optimal pricing and linear and constant demand.

Attendees will also have the opportunity to grasp margin concepts that involve prices and channels, average pricing per unit and per statistical unit, variable and fixed cost margins, total fixed and variable market spending and B/E analysis and contribution analysis.

Instructor: Neill Crowley , Saint Joseph's University, Adjunct Professor

Neill Crowley is currently an adjunct professor in the Haub School of Business at Saint Joseph's University. He has taught marketing, food marketing and management courses at both the graduate and undergraduate levels for ten years. A published author in both the industry and academic world, Neil worked in the retail industry for more than 35 years, serving as executive vice president of marketing for Acme Markets and Pathmark Stores, Inc. Click Here for Full Bio

Speaker: Theresa Rivello, Theresa Rivello,  Regional Marketing Director at Panera Bread.

Theresa has a twelve-year record of accomplishment in leading regional and national brands to exceptional performance by leveraging her sharp understanding of consumer behavior and trends within both regional and local segmented markets. Click Here for Full Bio



Since 1981 Group Dynamics has been providing businesses with quality research to help them make productive and effective business decisions.As the marketing research industry has evolved so has Group Dynamics. We continue to offer outstanding recruiting, in addition to providing services far beyond traditional focus groups. Working together with our clients and understanding their needs has been the foundation of our business for over 30 years.


Overview of the PAMA/SJU Marketing Certificate Program

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