Certificate in Marketing Excellence Program - Session 2
Product and Brand Management Love your product, love your brand: Finding the sweet spot in a crowded marketplace
Date: Apr 5, 2013 8:00 AM to 4:00 PM
Location: Group Dynamics, 555 City Avenue, 6th Floor, Bala Cynwyd, PA 19004
Pricing: Members/SJU Alumni: Individual Session - $250 6 Sessions - $1050 Non-Members: Individual Session - $295 6 Sessions - $1250
Register now! Space is limited.
Registrants of the full program who are unable to attend a scheduled session during the Spring 2013 program will be allowed to attend the same session during the next scheduled program.
If you are interested in paying by check or have any questions, please contact email@example.com or call 484-461-2555
Marketing managers may spend their entire careers in the pursuit of finding that perfect synergy between what a product offers and what a customer wants. Find out about new techniques for uncovering what customers really want, building a brand portfolio, and delivering maximum value to your customers.
This session will address the strategic fundamentals of a marketing plan as it relates to product and the “4 Ps” in marketing. The session will cover the following topics and more!
• Brand definition / product purpose - (Your specific brand/product offering)
• Competitive Landscape
• Segmenting & Targeting
• Product Components
Instructor: Diane Phillips, Ph.D., Saint Joseph's University Professor
An associate professor of marketing, Dr. Diane Philips, has been at Saint Joseph's since 1997 and has taught in the undergraduate, graduate and executive programs. Dr. Philips' research is focused in the areas of consumer psychology, consumer behavior and advertising effectiveness.
Speaker: Ed Harris, Director of Marketing, True Action, an eBay Inc company
Edward Harris has helped drive successful brand development strategies for a select group of iconic global brands over the past decade. He currently serves as Director of Marketing at True Action, an eBay Inc company, where his team develops online marketing strategies for brands Calvin Klein and Charlotte Russe.
Since 1981 Group Dynamics has been providing businesses with quality research to help them make productive and effective business decisions.As the marketing research industry has evolved so has Group Dynamics. We continue to offer outstanding recruiting, in addition to providing services far beyond traditional focus groups. Working together with our clients and understanding their needs has been the foundation of our business for over 30 years.