2012 Social Media Boot Camp Philadelphia

Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization. This introductory program will give you everything you need to get your organization up to speed in the emerging world of social media marketing.

The Boot Camp is an introduction to Social Media.  You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn

• How to determine which social media channels will best fit your audience and objectives
• What metrics are important and how to measure social media in your organization
• How to put together a social media strategy and tactical plan to put social media to work immediately
• How organizations have successfully used social media and what you can apply from their successes
• Where social media fits in the consumer purchase process and how you can leverage it for brand feedback

Who Should Attend

• Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
• Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
• Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
• Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges

About the instructor:
Dana VanDen Heuvel is the founder of the marketing consulting firm, The MarketingSavant Group. An award-winning marketing blogger, Dana is also the author of the American Marketing Association’s “Marketech Guide to Marketing Technology” and their “Guide to Social Network Marketing”. Dana is a widely recognized expert and sought after speaker on thought leadership marketing, social media, blogging, marketing strategy, Internet communities and interactive marketing trends.

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