Changes and Challenges Facing Today's Chief Marketing Officer

The Center for Corporate Reputation Management at Drexel University's LeBow College of Business, PAMA, PDMA, SMEI, MENG and BMA Present Chief Marketing Officer Panel

Date: May 17, 2012 7:30 AM

Location: The Union League, 140 South Broad Street Philadelphia, PA 19102
Pricing: Advance Registration - $75, PAMA Members Receive a $35 discount (see details below); Students - $25

Details:

It has never been a more challenging time to be a Chief Marketing Officer. Technology, global competition, the recession, growing stakeholder demands, among other issue are changing the demands of the job and shortening CMO "lifespans".

With this backdrop, we have asked three CMOs of major, global companies to share "The Changes and Challenges Facing Today's CMO".  They will share their own challenges, their "tough learnings", and what they believe lies ahead in this highly interactive panel discussion.

Featured Panelists:

- Blair Christie, Chief Marketing Officer, Cisco

- Christa Carone, Chief Marketing Officer, Xerox

Moderator:

- Elliot Schreiber, Ph.D., Clinical Professor of Marketing and Executive Director, Center for Corporate Reputation Management, Drexel University

For directions and information on parking and public transportation, click here

Time:
7:30am-8:00am Registration and breakfast
8:00am -9:15am Panel discussion
9:15am-9:45am Q&A
9:45am-10:00am Wrap-up

Advanced Registration Tickets are $75, but PAMA members received a $35 discount!  Email info@amaphilly.org to receive your discount code to register.  Student tickets are $25.

*If you would like to pay by check, please email info@amaphilly.org to get registered

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