• Marketing Excellence Program
• Events & Programs
• Special Interest Groups
• Current page is 3.4: Must-Haves

Marketing Must-Haves

Select the URL’s below to get to some of the latest marketing resources!

 

Social Media:

Social Media Playbook (http://tinyurl.com/Socialplaybook)

Social Media Measurement White Paper (http://tinyurl.com/SMmsmnt)

Social Media in Healthcare (a webinar: http://tinyurl.com/SMinHC)

 

Mobile Marketing:

The Tao of Mobile Marketing (http://tinyurl.com/TaoMoMkt)

Measuring Mobile Strategy Success (http://tinyurl.com/MobileMsmt)

Mobile Paid Search in 2011 (http://tinyurl.com/MobilePaidSrch)

 

Marketing Strategy:

11 Marketing Trends for 2011 (http://tinyurl.com/2011mkttrends)

Flaws in Strategic Decision Making (http://tinyurl.com/StgyDecFlaws)

Competing through Organizational Agility (http://tinyurl.com/OrgAgility)

 

Branding:

Brand Equity at Toyota and Apple (http://tinyurl.com/BrndEquity)

Product Innovation at Nintendo (http://tinyurl.com/NintendoInnovation)

 

Career Development:

2010 Trends in Marketing – Salaries, Strategies & Beyond (http://tinyurl.com/MktSalaryTrends)

Keeping Yourself Prepared for Your Next Opportunity (http://tinyurl.com/QuarterlyTips)

 

Go straight to www.marketingpower.com for even more professional resources!

Connect with other marketing professionals through this exclusive source of information and resources, a network for your expertise and a place to learn and stay current.