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Marketing Excellence Program
6-SESSION PROGRAM COMBINES ACADEMICS WITH CASE STUDIES
IN HIGH-VALUE WORKSHOP SESSIONS
PAMA is excited to announce the second series of the Marketing Excellence Certificate Program, a series of six sessions in cooperation with The Haub School of Business at Saint Joseph's University. Each session combines academics with practical, real-world experiences to provide you the tools needed to succeed in today's competitive professional environment.
Starting with an opening session on strategic planning and wrapping up with a key session on execution and ROI, this 6-session program is the essential toolkit marketers can use to drive their day-to-day responsibilities. Participants who successfully complete the requirements for the program will receive an official certificate of completion from PAMA and Saint Joseph's University.
The full program price is $950 for members/ SJU alumni and $1195 for non-members.
Register now, space is limited!
Looking to brush up on one or more topics? Register for individual sessions for the low price of $250 for members / SJU alumni and $295 for nonmembers.
Registrants of the full program who are unable to attend a scheduled session during the Fall 2011 program will be allowed to attend the same session of the next scheduled program.
The following is a listing of the topics and dates of all six sessions, each held on a Friday from 8:00am to 4:00pm.
Click Here for a Sample Agenda
1. Strategic Planning - September 23, 2011 A process for creating value for your customers, employees, owners and community. For more information, click here.
2. Product and Brand Management – September 30, 2011 Love your product, love your brand: Finding the sweet spot in a crowded marketplace. For more information, click here.
3. Pricing Strategies– October 21, 2011 Price your way into the market, not out of it! For more information, click here.
4. Distribution and Channel Strategies – October 28, 2011 Hidden in Plain Sight: How better marketers see their 4th P. For more information, click here.
5. Promotions and Communications Strategies– November 11, 2011 The right media mix to tell you brand story effectively. For more information, click here.
6. Execution and Marketing ROI – November 18, 2011 We have a metric for that! Track and measure your market performance. For more information, click here.
What Attendees Are Saying
“The course is taught to professionals who are looking to learn. I have been in the workforce for quite some time so to have a class help me refine my efforts is extremely valuable.” Karen Reitano, Marketing and Events Coordinator, AREUFIT Health Services, Inc.
“The Certificate Program allowed me, as a professional in the industry, the opportunity to refresh my skills, learn new things, and interact with my peers on a whole new level.” Angela Buchanico, Sr. Director, Creative & Integrated Marketing, University of the Sciences in Philadelphia
“After each session, I took away at least one valuable insight or strategy that I implemented as soon as I got back to the office. I especially recommend this program to someone who has been in the industry for several years and is in search of inspiration and motivation.” Lori Braden, Vice President of Strategic Marketing, Pennsylvania Institute of CPAs