Branding Boot Camp

Effectively leveraging your brand strengths can help you establish competitive differentiation and customer loyalty regardless of your industry, product or service. The AMA Branding Boot Camp is a professional development opportunity that will give you the understanding and tools to enhance your brand’s strength.

By attending this Boot Camp you will explore fundamental brand concepts that will:
• Help you evaluate your current brand
• Identify ways to strengthen and improve your brand
• Develop plans and tactics for implementation

What You Will Learn
• Identify the essential building blocks of a successful brand
• Factor brands into your organization’s overall success
• Develop an effective brand architecture
• Create a compelling brand position
• Conduct marketing research to evaluate and track brand progress

Who Should Attend
- Marketing professionals, business managers and entrepreneurs who are interested in improving their brands
- Graduate of the AMA Marketing, Nonprofit, Research & Marketing Planning Boot Camp
- Experienced marketers who want a refresher on branding fundamentals

The instructor, Debra Semans, a veteran marketing researcher and nationally recognized expert on brand positioning and strategy, is Polaris’ senior vice president. She has overall responsibility for Polaris’ client relationships and project satisfaction. Semans also has responsibility for Polaris’ marketing efforts, as well as building strategic alliances for project support services. Prior to joining Polaris, Semans worked as a brand marketing consultant for eight years. Previous to that, Semans was Vice President for Market Development/Expense Management for Carlson Wagonlit Travel in Minneapolis, MN, and the Vice President for Strategic and New Business Development and Vice President for New Market Development and Research at Holiday Inn Worldwide (now Intercontinental Hotels Group) in Atlanta.

Secure Your Seat Today!