Lunch & Learn

Marketers are experiencing increasing pressure to boost their measurement capabilities to accurately demonstrate marketing effectiveness to senior management.  Adopting a solid marketing ROI process provides a real opportunity to increase marketing effectiveness and efficiency. Enhanced measurement practices offer insight into marketing plans to improve performance, target high value customers and generate more from the budget. A comprehensive measurement plan builds confidence and provides practical solutions to optimize performance with the necessary tools to better manage future programs.
Your participation in this lunch and learn event will ensure you walk away with how to:

• Understand measurement tools and techniques
• Define measurement objectives using marketing ROI framework
• Prioritize measurements and choosing methodologies
• Address key barriers and challenges

Jim Lenskold, President of Lenskold Group and Author of the award-winning book “Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability,” will lead an interactive session to help you bring your measurement capabilities to the next level. The session will cover tactical measurements to determine the incremental lift of specific marketing initiatives, and strategic measurements to reveal key purchase drivers and gaps in campaign coverage.

Speaker Bio:

Jim Lenskold, President, Lenskold Group, Inc., founded in 1997, provides consulting services to deliver a comprehensive approach to marketing ROI management, marketing measurement and analytics, and profitability planning tools. Jim’s career began in the mid-1980’s at AT&T where he managed a $20 million marketing budget for retention marketing and new strategy development. He also successfully launched and grew a technology firm before starting the Lenskold Group. The Lenskold Group serves Fortune 1000 and emerging companies in the US, Canada and Europe.