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Marketing Excellence Certificate Program

6-SESSION PROGRAM COMBINES ACADEMICS WITH CASE STUDIES IN HIGH-VALUE WORKSHOP SESSIONS

During the fall of 2013, PAMA and The Haub School of Business at Saint Joseph's University offered the Marketing Excellence Certificate Program. This series of six sessions, which started with strategic planning and wrapped with a key session on execution and ROI, combined academics with practical, real-world experiences to provide the essential toolkit marketers can use to drive their day-to-day responsibilities. Participants who successfully completed the requirements for the program received an official certificate of completion from PAMA and Saint Joseph's University.

 

Individual Sessions

1. Strategic Planning - A process for creating value for your customers, employees, owners and community.

2. Distribution and Channel Management - Hidden in Plan Sight: How better marketers see their 4th P

3. New Product Development and Brand Management - Love your product, love your brand: Finding the sweet spot in a crowded marketplace

4. Promotions and Marketing Communications - The right media mix to tell you brand story effectively

5. Market Research and Customer Insights - Harnessing the power of offline and online tools to understand your customers

6. Implementation, Evaluation and ROI - We have a metric for that! Track and measure your market performance.

If you are interested in paying by check or have any questions, please contact info@amaphilly.org or call 484-461-2555

Thank you to our Program Sponsors!

If you are interested in paying by check or have any questions, please contact info@amaphilly.org or call 484-461-2555

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