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Marketing Excellence Certificate Program
6-SESSION PROGRAM COMBINES ACADEMICS WITH CASE STUDIES IN HIGH-VALUE WORKSHOP SESSIONS
Upcoming Dates to be Announced Soon!
If you are interested in paying by check or have any questions, please contact info@amaphilly.org or call 484-461-2555
PAMA is excited to announce the upcoming series of the Marketing Excellence Certificate Program, a series of six sessions in cooperation with The Haub School of Business at Saint Joseph's University. Each session combines academics with practical, real-world experiences to provide you the tools needed to succeed in today's competitive professional environment.
Starting with an opening session on strategic planning and wrapping up with a key session on execution and ROI, this 6-session program is the essential toolkit marketers can use to drive their day-to-day responsibilities. Participants who successfully complete the requirements for the program will receive an official certificate of completion from PAMA and Saint Joseph's University.
Certificate Program
Invest in your career! Register for the full program for the bundled price of $1050 for members / SJU alumni and $1250 for non-members.
View the Informational Webinar
(requires registration)
Individual Sessions
Looking to brush up on one or more topics? Register for individual sessions for the low price of $250 for members / SJU alumni and $295 for nonmembers. Simply click on the individual session below and use the registration link on that page.
Registrants of the full program who are unable to attend a scheduled session during the Spring 2013 program will be allowed to attend the same session of the next scheduled program.
The following is a listing of the topics and dates of all six sessions, each held on a Friday from 8:00am to 4:00pm.
Click Here for a Sample Agenda
1. Strategic Planning - A process for creating value for your customers, employees, owners and community.
2. Product and Brand Management – Love your product, love your brand: Finding the sweet spot in a crowded marketplace.
3. Pricing Strategies– Price your way into the market, not out of it!
4. Distribution and Channel Strategies – Hidden in Plain Sight: How better marketers see their 4th P.
5. Promotions and Communications Strategies– The right media mix to tell you brand story effectively.
6. Execution and Marketing ROI – We have a metric for that! Track and measure your market performance.
If you are interested in paying by check or have any questions, please contact info@amaphilly.org or call 484-461-2555
What Attendees Are Saying
“The course is taught to professionals who are looking to learn. I have been in the workforce for quite some time so to have a class help me refine my efforts is extremely valuable.” Karen Reitano, Marketing and Events Coordinator, AREUFIT Health Services, Inc.
“The Certificate Program allowed me, as a professional in the industry, the opportunity to refresh my skills, learn new things, and interact with my peers on a whole new level.” Angela Buchanico, Sr. Director, Creative & Integrated Marketing, University of the Sciences in Philadelphia
“After each session, I took away at least one valuable insight or strategy that I implemented as soon as I got back to the office. I especially recommend this program to someone who has been in the industry for several years and is in search of inspiration and motivation.” Lori Braden, Vice President of Strategic Marketing, Pennsylvania Institute of CPAs