Natalie Hanson, Ph.D
Senior Director, Strategic Programs & User Experience Consulting, SAP
Natalie Hanson, Ph.D
Natalie has been working and researching at the intersection of business strategy, technology, social science and design for nearly fifteen years. She currently holds the position of Global Senior Director, Strategic Programs & User Experience Consulting at SAP. In her role, she is responsible for identifying emerging trends from market data, executive messaging, and user experience research, and using those insights to create and execute innovative and pragmatic programs aligned with corporate strategy.
In 2002, Natalie founded a listserv called anthrodesign (http://www.anthrodesign.com). This active online community is composed of over 2000 members worldwide that are interested in engaging in dialogue about cross-disciplinary collaboration, with a particular focus on the use of field research (ethnographic) methods in the business context. Natalie is a member of the Advisory Board for EPIC (Ethnographic Praxis in Industry Conference). She is also an Industry Fellow at Philadelphia University's College of Design, Engineering, and Commerce, where she is working with faculty, administration, and honors students to help shape the methods curriculum.
Natalie’s research explores the ways in which institutions respond to macro-economic, industry, and regional trends, and how those organizational changes affect the lives of employees. Her dissertation focused on traditional management practices (HR, Finance, Marketing) as well as emergent practices like self-management (in the tradition of Foucault) that are critical for corporations to control their increasingly mobile and remote workforce.
Natalie received her AB in Religion and Biblical Literature from Smith College, her MA in Whole Systems Design from Antioch University Seattle, and her MA and PhD in Anthropology from Temple University in Philadelphia.
Lunch & Learn
Ethnography: Understand and Shape your Brand Experience
Date: June 22, 2011 11:30AM
Location: Spamps Restaurant, 16 East 1st Avenue, Conshohocken, PA 19428