President's Blog

Well I do. I know Karen through AMA, not just PAMA, but AMA. Karen is the President of CapStrat, one of the top agencies in Raleigh-Durham and with significant penetration in life sciences, education and financial services to name a few. Karen is just one of the Chapter Presidents throughout the country that I have come to know through my involvement with PAMA and AMA.

…said a friend of mine at a recent dinner. We were talking about strong brands and as he is the VP of Marketing of one the largest health information networks, I respect his opinions on the matter. When people talk about Wegmans their eyes light up. Why is this? It’s because the BRAND is so strong! Highly recognizable, evokes strong, positive emotions and consistency that permeates the organizations. Customers know what they’re going to get when they walk in the door, an uncompromising experience that lasts well beyond the store visit.

As you now know and have seen in the multiple references, PAMA has a new look and feel - a new logo, a new Website, new email communications and more to come. We did this because we looked at how we were representing ourselves interactively and quite frankly, it was not what one would expect from a top notch professional organization that serves marketing professionals.

Welcome to all members of The Philadelphia Chapter of the American Marketing Association (PAMA); we have a championship year ahead of us.