President's Blog

Welcome to all members of The Philadelphia Chapter of the American Marketing Association (PAMA); we have a championship year ahead of us.

As we jump into the 2009-2010 PAMA program year, I want to take this opportunity to thank you for your participation as a Philadelphia AMA member and let you know what’s in store for you in the coming year. Your new PAMA Board has wasted no time building an aggressive plan to help you to succeed in some very challenging times. We’re focusing on reaching an entirely new level in professional education and skill development as well as going beyond your expectations for professional networking to help you grow your career.

Your success is our success so look to PAMA to be your resource and partner in marketing excellence.

Starting in September, our program calendar kicks-off with our regular monthly PAMA event, continues with a networking and career development program and culminates with the Disney Keys to Excellence, a leadership program with lessons captured from years of management excellence from the Walt Disney World Resorts.

Whether you need to know how to capitalize on the current social media craze and other e-marketing trends, where to find the best sources for information on marketing strategy or what innovative tactics have proven to be effective in doing more with less, we’ve got the programs and contacts that will help you get the job done and excel as a professional marketer, including:

• Our annual Super Bowl Smack Down
• The Marketer of the Year (MOTY) awards,
• The new Bellwether Ball, an exciting event that will give attendees a look at the new technologies, trends and tactics that smart marketers will be talking about—and using—in 2010 and beyond.
• Skills development boot camps and workshops on social media, branding, marketing ROI and market research (as part of the new Pharma-Biotech Special Interest Group)
• New expert panel discussions and a new marketing skills challenge

All in all, we’re targeting over 30 educational, skills development and networking events for the 2009-2010 program year. Bookmark the News and Events page at www.amaphilly.org and you’ll have immediate access to the full calendar of events.