President's Blog

Over the years, PAMA strived to provide the valuable programming that area marketers seek to help each succeed within her career - educational programming covering such topics as market research, branding, social media, economy-driven strategies, marketing ROI and mobile marketing.  Career development programming has included multiple networking events to hone your positioning statement, maximize your (effective) use of LinkedIn and get the inside track to such companies as Ametek, Comcast and J&J.

As compelling and constructive as PAMA programming has been, I’m reminded of a resource that we often overlook and, if you don’t have the benefit of being part of a broader, international organization, a resource that you likely don’t have:  MarketingPower.com, (which you can access directly through PAMA's website). 

Like many, my first avenue for gaining new insights is to tap my network, either directly or through LinkedIn.  Secondly, I’m all for Googling various topics and admittedly have come across some valuable tools. But what I increasingly come to rely on are the numerous articles, white papers and thought-leadership resources available on MarketingPower.com - they are so valuable, we’ve dedicated a page on PAMA’s website to give you access to MarketingPower.com and the AMA Online Community. Just visit amaphilly.org, Marketing Must Haves!

I’ve taken the liberty to share just a few resources that I’ve come across that enhance our programs with that extra content that many seek.  View them here!